Controversial Essay on Space Exploration

The Benefits of Space Exploration Since the Wright Brothers took off from the ground during the dawn of the last century, mankind’s gaze has turned towards the skies and beyond. People were no longer earth bound. The year 1969 was another great landmark, as back then man left earth and set foot on another celestial body. A few years later, two unmanned probes were launched to leave the solar system and go in search of other civilizations. All of these great leaps in space exploration have showcased the relentless pursuit of man in furthering his understanding of the universe that he lives in. There have been some people who have criticized the government for making use of billions of tax payers’ dollars in space exploration. They feel that the money could have been used for other more urgent and needy issues. But what they may not realize is that space exploration has a lot of relevance to things on earth. The study of meteorology, for instance, has received a major boost from our ability to launch satellites into orbit and monitor the earth’s atmosphere through them. We are, therefore, able to make better weather forecasts with the help of the eye in the sky. Another very relevant use of satellites is the

The Definition Of Your Demise, Stress - 1346 Words

The Definition Of Your Demise, Stress By N. Anglin | Submitted On March 22, 2014 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author N. Anglin Stress is like a nagging sister. Disclaimer: not saying I have one of these or anything. She pulls our hair, pokes us when we re concentrating, and to reflect a bit, embarrassed us when we brought a new date home in high school. The effects stress has on you both mentally and physically is killing you. A day in the not so distant past, I was a part of the re-stocking initiative (sound fancy?) to replace the wheels and brakes for an A320. This project was a little shy of $100,000 and had several risky obstacles to stay on budget. One of these obstacles was dealing with a new third party to handle repairs. If you know me, any new third party makes me sweat. With no history, we had no true knowledge of how they did things. It was a gamble. 2 weeks pass with several updates along the way. On the 14th day of the second week we called to check up on things, you know, the nosy in your face check up. They claimed that our account manager was fired and they never received our purchase order. I about blew a gasket. They went on to tell ourShow MoreRelatedExamples Of Everyday Tragedy732 Words   |  3 Pagestalking about a common salesman who is trying to make his family happy. Eventually, the actions of the salesman led him to his fate. By this example, we can see that Miller shows us that tragedy can happen to anyone in this world, showing us his definition of tragedy in the common man. In the story Death of a Salesman, we are introduced to a salesman trying to make it up to the top of the food chain in the world. 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Theoretical Concept or Management Fashion free essay sample

Theoretical Concept or Management Fashion? Examining the Significance of IMC Particularly throughout the last decade Integrated Marketing Communications (IMC) appeared to have found increasing acceptance as a theoretical concept, Idea, technique, or simple rhetoric with advertising agency executives, marketing, and advertising practitioners, as well as with writers in the popular and academic marketing and management press.Despite its pervasive penetration in the marketing and communication management world, little has been said, however, about IMCs theoretical robustness as well as its actual significance for marketing and advertising thought and practice. In an attempt to help remedy this situation, this articie examines IMC as a body of theory and hypothesizes its influence upon practice—as a theoretical concept, general idea, management technique, or simple rhetoric. Also, with new media and technological advances in marketing abounding, writers have ever since deliberated upon the drastic changes that are (and will be) appearing in communication practices as well as in the marketing and advertising industry as a whole (e. We will write a custom essay sample on Theoretical Concept or Management Fashion? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page g. , Zinkhan and Watson, 1996). These writers subsequently see the concept of IMC as a manifest outcome of this transformation of marketing communications in the 1980s (e. g. , Schultz, 1996a, 1999).Second, Phelps et al. s (1996) remark also evokes the widely shared belief that IMC is a sort of overall, inclusive approach to marketing communications rather than being refined to singular aspects of marketing commurucations, e. g. , a consensus style in decision making or a form of seamless communication, i. e. , a consistency in marketing messages (e. g. , Haytko, 1996; Schultz, 1996a, 1999). In doing so, however, IMC defies definition and perhaps becomes a too generic view, leading some to proclaim that the term has become meaningless.It died because we never could decide if it was a tool to help sell advertising and public relations agency services or if it was a true, concrete communications discipline (Drobis, 1997, cited in Wightman, 1999). DEBATES ON THE THEORETICAL ROBUSTNESS OF IMC and signifiers of the company or brand is indeed fairly undisputed, the criticism and challenge raised by these authors is thus whether IMC is just nominal, representing no significant change in difference to traditional thought and practices.This debate over the boundaries and actual significance of IMC theory is still extant, adding to and illustrating the importance of drawing out the significance of IMC in practice. Devotees of IMC have espoused a number of counterarguments to the above criticism, each of which does not appear to fully counteract it. First, IMC devotees have argued that IMC is directly related to the changes in marketing communications, i. e. , the logical outcome of these changes: a historicist argument that would implicate that the IMC concept is not a management fad.Schultz (1999), for example, argued that IMC is the natural evolution of mass-market media advertising to targeted direct marketing—from socalled inside-out to outside-in communication planning and execution. In his view, IMC is seen as a logical and historical progression In marketing communications: it appears to be the natural evolution of traditional mass-media advertising, which has been changed, adjusted and refined as a result of new technology (Schultz, 1999).Equally, other authors have picked up on this argument and have considered IMC as a transitory period between the old, historical, product-driven, outbound marketing systems and the new, informativedriven, interactive, consumer-focused marketplaces of the 21st century (Eagle et al. , 1999; Kitchen, 1999; Kitchen and Schultz, 1999). The difficulty with this historicist argument is, however, that conceptualizing and equating IMC with a particular periodization is not at all selfevident and is even problematic where a view of IMC as an omnipresent change is again too generic to be meaningful.Miller and Rose (1994), Wolter (1993), and Hutton (1996), among others, contend that marketing, advertising, and public relations practitioners had been adept at coordinating their efforts long before the term IMC came into vogue. Given that the importance of using multiple media, coordinating them, and having them consistent in their appeals IMC. I What, thus, is not being measured here is the concept described but instead the subjects perceptions of that concept.